Selasa, 02 Desember 2008
STRATEGI CRM PADA AIR CANADA
Air Canada adalah perusahaan penerbangan internasional kanada, memberikan jadwal dan charter air transportation untuk passengers dan kargo. The airline rute network, mencakup regional airline subsidiaries, memberikan transportasi udara ke 120 tujuan dunia, dengan kombinasi fleet ke lebih 230 aircraft. Bersama dengan Star Alliance partner, Air Canada memberikan customer service ke lebih dari 600 destinasi lebih dari 110 negara
Perusahaan penerbangan kanada telah memilih Microstrategy enterprise-wide decision support technology untuk Customer Relationship Management (CRM) Project. Tujuannya agar relasi dengan klien meningkat dengan menganalisa frekuensi program data dan mengidentifikasi perilaku tavel customer
Air Canada menggunakan sistem untuk melacak perilaku travel dari penghasilan tertinggi- customers utnuk membuat strategi program utnuk mereka. Dengan memfokuskan pada top customer untuk meningkatkan customer loyalty dan menarik penumpang baru ke Air Canada. Dengan sistem baru, air canada dapat melihat customer travel trends via MicroStrategy’s DSS Web untuk menganalisa penghasilan lifetime dan value customer, dan menggunakan informasi untuk mendesain client-specific benefits.
Air Canada mengevaluasi keputusan vendor untuk menemukan ideal platform untuk CRM system. MicroStrategy dipilah sebagai corporate standard karena integrasi, skalanya dan flexible produk arsitektur. Kombinasi dari advanced analytics dan superior graphical user interface dalam MicroStrategy tools memberikan solusi powerful ke Air Canada
SQLiaison, MicroStrategy distributor, adalah instrumental dalam suksesnya CRM project dengan memberikan services dan training ke pengguna Air CanadaCRM system. The SQLiaison team akan membantu Air Canada dengan data warehouse design, implementasi MicroStrategy products, dan terobosan dalam implikasi.
Dengan membuat customer sebagai tujuan utama, Air Canada objective adalah untuk mengeset standard dalam meningkatkan relasi clien untuk kompetisi tingkat tinggi industri pesawat. MicroStrategy expertise dan teknologi dan SQLiaison professional services dan support akan membantu Air Canada menyelesaikan tujuan menjadi leader dalam Airline Customer Relationship Management
Perusahaan penerbangan kanada telah memilih Microstrategy enterprise-wide decision support technology untuk Customer Relationship Management (CRM) Project. Tujuannya agar relasi dengan klien meningkat dengan menganalisa frekuensi program data dan mengidentifikasi perilaku tavel customer
Air Canada menggunakan sistem untuk melacak perilaku travel dari penghasilan tertinggi- customers utnuk membuat strategi program utnuk mereka. Dengan memfokuskan pada top customer untuk meningkatkan customer loyalty dan menarik penumpang baru ke Air Canada. Dengan sistem baru, air canada dapat melihat customer travel trends via MicroStrategy’s DSS Web untuk menganalisa penghasilan lifetime dan value customer, dan menggunakan informasi untuk mendesain client-specific benefits.
Air Canada mengevaluasi keputusan vendor untuk menemukan ideal platform untuk CRM system. MicroStrategy dipilah sebagai corporate standard karena integrasi, skalanya dan flexible produk arsitektur. Kombinasi dari advanced analytics dan superior graphical user interface dalam MicroStrategy tools memberikan solusi powerful ke Air Canada
SQLiaison, MicroStrategy distributor, adalah instrumental dalam suksesnya CRM project dengan memberikan services dan training ke pengguna Air CanadaCRM system. The SQLiaison team akan membantu Air Canada dengan data warehouse design, implementasi MicroStrategy products, dan terobosan dalam implikasi.
Dengan membuat customer sebagai tujuan utama, Air Canada objective adalah untuk mengeset standard dalam meningkatkan relasi clien untuk kompetisi tingkat tinggi industri pesawat. MicroStrategy expertise dan teknologi dan SQLiaison professional services dan support akan membantu Air Canada menyelesaikan tujuan menjadi leader dalam Airline Customer Relationship Management
Executive information system
Understanding Organizational Dynamics of IT-Enabled Change : A Multimedia Simulation Approach
EIS adalah computer based system yang berasal dari management decisions system. Tujuannya adalah untuk efisiensi management dan efektifness dengan mengatur, arus dan mengimprovisasi informasi dan arus komunikasi.
Implementasi proses EIS telah dipilih dengan tujuan untuk simulasi. EIS adalah bagian dari computer based management system yang kemudian sangat populer pada organisasi. Kedua memberikan contoh inovasi system yang memiliki impact way tugas manager, mengumpulkan dan membagikan proses dan komunikasi dan umumnya sulit untuk diimplementasikan dan spertinya memberikan resistansi form yang berbeda.
The EIS Simulation adalah computer-based multimedia simulation baru yang memberikan manager pengalaman untuk merasakan proses EIS pada organisasi fiktif. Dalam membangun EIS para eksekutif menggunakan beberapa konsep dasar yang bertujuan memungkinkan para eksekutif dapat memantau seberapa baiknya knerja perusahaan dalam mencapai tujuannya.
Konsep dasar tersebut terbagi atas 3 hal, yaitu : a. Faktor penentu keberhasilan (critcal success factor) Adalah hal-hal (factor) yang menentukan keberhasilan atau kegagalan segala jenis kegiatan organisasi. Factor-faktor ini dalam setiap perusahaaan berbeda-beda tergantung dari kegiatan yang dilakukan. b. Management By Exception (MBE) Perbandingan antara kinerja yang direncanakan dengan kinerja actual. Sehingga informasi dapat langsung didapat dan digunakan untuk menyelesaikan setiap permasalahan.
c. Model Mental Peran utama EIS adalah membuat sari dari data dan informasi yang volumenya besar untuk meningkatkan kegunaannya. Pengambilan sari ini disebut penempatan informasi (information compression). Dimana menghasilkan suatu gambaran atau model mental dari operasi perusahaan. Model tersebut memungkinkan seseorang membuat penilaian dan perkiraaan untuk memahami, memutuskan tindakan yang perlu diambil dan untuk mengembalikan pelaksanaannya
Agar terasa real, semua manajer dalam simulasi perusahaan telah dimodelkan untuk memberikan perilaku berbeda, perubahan sikap, ketika sedang mencoba mengimplementasikan suatu project. Interaktif dan multimedia komponen dari EIS simulasi memberikan pengalaman realistik menantang pembelajar untuk menyebarkan sikapnya pada penerima yang berbeda.
Cara mencapai EIS :
1. Mencari jaringan perusahaan baik formal maupun informal
2.Mengumpulkan informasi tentang member management team Gathering information tentang member dari management team
3.membuat perubahan strategi
4.mengimplementasikan strategi dengan memilih taktik dari 18 organisasi taktik dengan memberikan dan menyebarkan dalam organisasi”
Pertama kita harus membuat cognitive content yang kita mau alamatkan. Taktik apa dalam dimesi mikro dan bagaimana dimnesi mikro itu dibuat. Apa dimensi utama dalam model kita. Contohnya apa parameter memo yang sukses dan meeting yang sukses. Kita mengoleksi data pada 3 paralel pendekatan, literatur pencarian dan analisis kreasi dari network researcher dan data langsung dari manajer. Kita membuat list manajer berdasarkan pengalaman, pa yang boleh dan tidak. Kapan dan dimana simu;lasi oleh grup manajer, data yang diambil interaktif dengan ditangkap dan disambungkan ke central server.
EIS adalah computer based system yang berasal dari management decisions system. Tujuannya adalah untuk efisiensi management dan efektifness dengan mengatur, arus dan mengimprovisasi informasi dan arus komunikasi.
Implementasi proses EIS telah dipilih dengan tujuan untuk simulasi. EIS adalah bagian dari computer based management system yang kemudian sangat populer pada organisasi. Kedua memberikan contoh inovasi system yang memiliki impact way tugas manager, mengumpulkan dan membagikan proses dan komunikasi dan umumnya sulit untuk diimplementasikan dan spertinya memberikan resistansi form yang berbeda.
The EIS Simulation adalah computer-based multimedia simulation baru yang memberikan manager pengalaman untuk merasakan proses EIS pada organisasi fiktif. Dalam membangun EIS para eksekutif menggunakan beberapa konsep dasar yang bertujuan memungkinkan para eksekutif dapat memantau seberapa baiknya knerja perusahaan dalam mencapai tujuannya.
Konsep dasar tersebut terbagi atas 3 hal, yaitu : a. Faktor penentu keberhasilan (critcal success factor) Adalah hal-hal (factor) yang menentukan keberhasilan atau kegagalan segala jenis kegiatan organisasi. Factor-faktor ini dalam setiap perusahaaan berbeda-beda tergantung dari kegiatan yang dilakukan. b. Management By Exception (MBE) Perbandingan antara kinerja yang direncanakan dengan kinerja actual. Sehingga informasi dapat langsung didapat dan digunakan untuk menyelesaikan setiap permasalahan.
c. Model Mental Peran utama EIS adalah membuat sari dari data dan informasi yang volumenya besar untuk meningkatkan kegunaannya. Pengambilan sari ini disebut penempatan informasi (information compression). Dimana menghasilkan suatu gambaran atau model mental dari operasi perusahaan. Model tersebut memungkinkan seseorang membuat penilaian dan perkiraaan untuk memahami, memutuskan tindakan yang perlu diambil dan untuk mengembalikan pelaksanaannya
Agar terasa real, semua manajer dalam simulasi perusahaan telah dimodelkan untuk memberikan perilaku berbeda, perubahan sikap, ketika sedang mencoba mengimplementasikan suatu project. Interaktif dan multimedia komponen dari EIS simulasi memberikan pengalaman realistik menantang pembelajar untuk menyebarkan sikapnya pada penerima yang berbeda.
Cara mencapai EIS :
1. Mencari jaringan perusahaan baik formal maupun informal
2.Mengumpulkan informasi tentang member management team Gathering information tentang member dari management team
3.membuat perubahan strategi
4.mengimplementasikan strategi dengan memilih taktik dari 18 organisasi taktik dengan memberikan dan menyebarkan dalam organisasi”
Pertama kita harus membuat cognitive content yang kita mau alamatkan. Taktik apa dalam dimesi mikro dan bagaimana dimnesi mikro itu dibuat. Apa dimensi utama dalam model kita. Contohnya apa parameter memo yang sukses dan meeting yang sukses. Kita mengoleksi data pada 3 paralel pendekatan, literatur pencarian dan analisis kreasi dari network researcher dan data langsung dari manajer. Kita membuat list manajer berdasarkan pengalaman, pa yang boleh dan tidak. Kapan dan dimana simu;lasi oleh grup manajer, data yang diambil interaktif dengan ditangkap dan disambungkan ke central server.
Barcode
Barcode pertama kali diperkenalkan oleh dua orang mahasiswa Drexel Institute of Technology Bernard Silver dan Norman Joseph Woodland pada tahun 1948. Mereka mempatenkan inovasi tersebut pada tahun 1949 dan permohonan tersebut dikabulkan pada tahun 1952. Tapi baru pada tahun 1996, penemuan mereka digunakan dalam dunia komersial.
CARA MEMBACA BARCODE
Suatu bilangan barcode tunggal sebenarnya terdiri dari tujuh unit. Satu unit terdiri dari salah satu warna hitam atau putih. Sebuah unit yang berwarna hitam ditunjukkan dengan sebuah bar, sedangkan yang berwarna putih ditunjukkan dengan sebuah space (spasi). Cara lain penulisan barcode adalah dengan bilang “1” untuk menyatakan black bar dan bilangan “0” untuk menyatakan white space. Misalnya, tujuh unit berikut ini adalah 0011001 dapat dinyatakan sebagai berikut space-space-bar-bar-space-space-bar.
Sebuah barcode UPC bilangan di sisi bagian kiri barcode (kode perusahan/manufaktur) dikodekan berbeda dengan bilangan di sisi bagian kanan (kode produk). Bilangan yang berada sebelah kiri merupakan kebalikan dari bilangan yang ada di sebelah kanan, misalkan jika bar disebelah kanan berarti sebuah space di sebelah kiri. Pengkodean disebelah kanan dinamakan kode even parity sebab unit black bar-nya berjumlah genap. Sedangkan pengkodean disebelah kiri dinamakan kode odd parity sebab unit black bar-nya berjumlah ganjil. Bilangan-bilangan yang dikodekan mempunyai perbedaan untuk tiap-tiap sisi barcode, sehingga barcode dapat dibaca (scanned) dari sebelah kiri maupun dari sebelah kanan.
Setiap barcode memiliki empat buah “mark” (marka) yang berbeda. Sebuah marka dapat terdiri dari salah satu black (bar) atau white (space). Marka-marka tersebut lebarnya bermacam-macam, tetapi jumlahnya selalu empat. Contohnya, bilangan pengkodean yang berada di sebelah kiri pada bagian angka “0” yaitu 0001101 berarti terdiri dari 3 space (marka 1), 2 bar (marka 2), 1 space (marka 3), dan 1 bar (marka 4).
Pengkodean di sisi kiri selalu dimulai dengan sebuah space atau “0” dan berakhir dengan sebuah bar atau “1”. Sedangkan untuk sisi sebelah kanan selalu dimulai dengan sebuah bar atau “1” dan berakhir dengan sebuah space atau “0”.
Barcode produk susu ultra milk
angka 8 berarti number system character yang mengkodekan jenis khusus pada barcode
kemudian angka 9998009 berarti kode perusahaan pembuat produk susu yakni ultra jaya
angka 010024 berarti kode jenis produk susu yang dihasilkan yakni produk susu sapi rasa vanila
Barcode super bubur
angka 8 berarti number system character yang mengkodekan jenis khusus pada barcode
angka 9996001 berarti kode perusahaan pembuat super bubur yakni mayora
angka 524015 berarti kode jenis produk mayora yaitu super bubur ayam
Barcode gallon aqua
angka 8 berarti number system character yang mengkodekan jenis khusus pada barcode
angka 9886008 berarti kode perusahaan pembuat produk aqua yakni danone
angka 101138 berarti kode produk danone yakni minuman bernama aqua dengan jenis gallon
Contoh pembuatan produk baru ;
produk buku tulis
9 berarti reserved number buku tersebut
789799 berarti kode perusahaan pembuat buku yakni viuscorp
584566 berarti kode jenis produk yang dibuat yakni buku sukses dalam memancing ikan
CARA MEMBACA BARCODE
Suatu bilangan barcode tunggal sebenarnya terdiri dari tujuh unit. Satu unit terdiri dari salah satu warna hitam atau putih. Sebuah unit yang berwarna hitam ditunjukkan dengan sebuah bar, sedangkan yang berwarna putih ditunjukkan dengan sebuah space (spasi). Cara lain penulisan barcode adalah dengan bilang “1” untuk menyatakan black bar dan bilangan “0” untuk menyatakan white space. Misalnya, tujuh unit berikut ini adalah 0011001 dapat dinyatakan sebagai berikut space-space-bar-bar-space-space-bar.
Sebuah barcode UPC bilangan di sisi bagian kiri barcode (kode perusahan/manufaktur) dikodekan berbeda dengan bilangan di sisi bagian kanan (kode produk). Bilangan yang berada sebelah kiri merupakan kebalikan dari bilangan yang ada di sebelah kanan, misalkan jika bar disebelah kanan berarti sebuah space di sebelah kiri. Pengkodean disebelah kanan dinamakan kode even parity sebab unit black bar-nya berjumlah genap. Sedangkan pengkodean disebelah kiri dinamakan kode odd parity sebab unit black bar-nya berjumlah ganjil. Bilangan-bilangan yang dikodekan mempunyai perbedaan untuk tiap-tiap sisi barcode, sehingga barcode dapat dibaca (scanned) dari sebelah kiri maupun dari sebelah kanan.
Setiap barcode memiliki empat buah “mark” (marka) yang berbeda. Sebuah marka dapat terdiri dari salah satu black (bar) atau white (space). Marka-marka tersebut lebarnya bermacam-macam, tetapi jumlahnya selalu empat. Contohnya, bilangan pengkodean yang berada di sebelah kiri pada bagian angka “0” yaitu 0001101 berarti terdiri dari 3 space (marka 1), 2 bar (marka 2), 1 space (marka 3), dan 1 bar (marka 4).
Pengkodean di sisi kiri selalu dimulai dengan sebuah space atau “0” dan berakhir dengan sebuah bar atau “1”. Sedangkan untuk sisi sebelah kanan selalu dimulai dengan sebuah bar atau “1” dan berakhir dengan sebuah space atau “0”.
Barcode produk susu ultra milk
angka 8 berarti number system character yang mengkodekan jenis khusus pada barcode
kemudian angka 9998009 berarti kode perusahaan pembuat produk susu yakni ultra jaya
angka 010024 berarti kode jenis produk susu yang dihasilkan yakni produk susu sapi rasa vanila
Barcode super bubur
angka 8 berarti number system character yang mengkodekan jenis khusus pada barcode
angka 9996001 berarti kode perusahaan pembuat super bubur yakni mayora
angka 524015 berarti kode jenis produk mayora yaitu super bubur ayam
Barcode gallon aqua
angka 8 berarti number system character yang mengkodekan jenis khusus pada barcode
angka 9886008 berarti kode perusahaan pembuat produk aqua yakni danone
angka 101138 berarti kode produk danone yakni minuman bernama aqua dengan jenis gallon
Contoh pembuatan produk baru ;
produk buku tulis
9 berarti reserved number buku tersebut
789799 berarti kode perusahaan pembuat buku yakni viuscorp
584566 berarti kode jenis produk yang dibuat yakni buku sukses dalam memancing ikan
Tugas MIS Chapter 1-3
Chapter 1
1. What is meant by the term multitasking?
Answer: The term multi tasking refers to the fact that more than one user appears to be working on that computer at the same time.
2. What is an information specialist? Give four examples!
Answer: Information specialists are employees who have a full time responsibility for developing and operating information systems.
Examples: System analysts, Programmers, Data base administrators, Network Specialist, and Webmasters.
3. What are the main function of the Central Processing Unit (CPU) and Random Access Memory (RAM)?
Answer: The CPU controls all the other components. RAM acts as the temporary work space for the CPU: the greater the work area, then the more quickly the CPU can accomplish its tasks.
4. What function does a modem provide in communications between computers?
Answer: Modem is a hardware device that modulates the digital signals from a computer (either on or off like a light switch) into an analog signal (a continues wave such as the sound of a voice), and vice versa.
5. What data transmission speeds can you expect for a modem? For direct computer-to-computer communications?
Answer: Modem connected to the telephone running at 56000 bits per second (56 Kbps) or to cable television connection running at speeds as high as 2 million bits per second (2Mbps).
6. Is a computer conceptual system or cycle system or both? Explain?
Answer: Computer is a conceptual system, because it consists of the information resources that are used to represent the cycle system.
7. In what way is a computer an open system?
Answer: When interacting with its environment by means of a cycle resource flows.
8. Does the transaction processing system produce information or data? Explain?
Answer: The transaction processing system produce data, because data consist a fact and figures that are generally unusable due to their large volume and unrefined nature.
9. the user of the transaction located in the environment. That’s mean, the user is a part that give the flow of information after the processing system
10. Periodic report is a report that making constantly in the end of one period
Special report is a report that makes only in special condition for give new information because that have a sudden change
11. The first office automation application is word processing
12. Decision Support system is develop to solve a single problem in a small group but the Management Information System provide to help solve the problem in a large groups with a wide range of problem
13. Yes, a user can be more than one. If the user not only one, they can make a group
14. The three primary data sources for a DSS configuration are:
1. Relational Database
2. Knowledge Database
3. Multidimensional Database.
15. Firms especially attracted to enterprise resource planning system in the late 1990s because of several factor, including the Y2K problem, the difficulty in achieving enterprise-wide system, the flurry of corporate merger activity, and a “follow the leader” competitive strategy. The Y2K (the year 2000) problem was the difficulty faced by computer programs that had stored years in a two-digit format such as storing the year 2000 as 00. When the application subtracted the year 2000 from 1998 it would actually compute 00-98 and give a result of-98 that could cause the application to abort. The ERP software was marketed as being Y2K compliant and that capability assured firms that the information systems being replaced would not suffer errors caused by the date change from 1999 to 2000. The theory that Y2K was a driving force for implementation of ERP software was given credence when the sales growth rates of major ERP vendors slacked off in 1999.
16. Robert N. Anthony coined names for the three primary management levels-top, middle, and lower. Managers at the top of the organizational hierarchy, such as the president and vice-president, are often referred to as being on the strategic planning level, recognizing the impact their decisions have on the entire organization for years to come. Middle-level managers include regional managers, product directors, and division heads. Their level is tactical and has been called the management control level because it is their responsibility to put plans into action and to ensure that goals are met. Lower-level managers include department head, supervisor, and project leaders-person responsible for accomplishing the plans specified by managers on upper levels. This lowest level has been called the operational control level, since it is here that the operations of the firm occur.
17. The concept which explicitly recognizes the importance of information system in management is the management function concept. Because, in this concept, there are five major management functions, which are plan, organize, staffing, control, and direct. These five functions explicitly recognize the importance of information in problem solving.
18. Four stages of problem solving by Herbert A Simon,
a. Intelligence Activity. Searching the environment for conditions calling for a solution
b. Design Activity, Inventing developing, and analyzing possible course of action
c. Choice Activity, Selecting a particular course of action from those available
d. Review Activity, Assessing past choices
19. If present trends continue, there are three features of future computers. They are :
a. low cost
b. small size
c. mobility and connectivity to the rest of the world
CHAPTER 2
1. Because standards is utilized for determining when the performance of the firm is not proceeding as a planned
2. The firms and its environment are connected by flows of physical and conceptual resources.
3. Eight environmental elements:
a. Government
b. Global Community
c. Customer
d. Competitors
e. Stockholders and owners
f. Labor unions
g. Suppliers
h. Financial community
4. Margin is the value of the firm’s products and services less their costs, as perceived by the firm’s customer and margin is the objective of the chain.
A firm achieves competitive advantage by creating a value chain that consist of primary and support activities that contribute to margin
5. Porter’s primary values: inbound logistics, operations, outbound logistics, marketing and sales, and service.
Porter’s support values: firm infrastructure, human resources management, technology development, and procurement.
6. Value Chain
support
activities
Primary activities
7. Value System
8. A firm can achieve strategic advantage from an information system that processes customer sales orders for example, a firm may decide to convert all of its existing data into a database with standard interfaces for possible sharing with business partners and costumers.
Standardized databases accessible via Web browsers would reflect such a strategic shift in corporate position.
9. For example, the purchase of such supplies are routine and the information system notes that the costumer has made purchases totaling $950 during the month and that there is a 5 percent discount of purchase costs over $1000 during any month. This method of accomplishing the strategy of improved customer service via the Web based information system achieves the tactical advantage in several ways. First, the costumer feels the firm’s interest in the form of a 5 percent discount. Second, the information system may suggest which products the customer may wish to purchase. The firm is not only encouraging customer loyalty, it may also be increasing its profit on the sale.
10. The design should remember customers and their preferences through past transactions would reflect an operational advantage.
11. A Multinational Corporation (MNC) is a firm that operates across products, markets, nations, and cultures. It consists of the parent company and a group of subsidiaries. The subsidiaries are geographically dispersed and each one may have its own unique goals, policies, and procedures.
12. Uncertainty is the difference between the amount of information required to perform the task and the amount of information already possessed by the organization.
13. To respond the uncertainty, the MNC executives have to make good use of information technology and good coordination.
14. Information
15.
• Computer Hardware
• Computer Software
• Information Specialist
• Users
• Facilities
• The Database
• Information
16. The Dimension of Information :
• Relevancy : An information has relevancy when it pertains to the problem at hand
• Accuracy : The amount of information that close to the fact
• Timeliness : An information should be available for the problem before crisis situations develop or opportunities are lost
• Completeness : An information should be able to give users that can representate a whole picture of a problem or a solution
17.
a) Ideally, all information should be accurate , but sometimes feature that contribute to the system accuracy add to the cost. For some reason we are satisfied with the level of accuracy of economic forecast that don’t give us 100% level of accuracy.
b) No, the information proscessor should able to give manager the amount of information that really sufficient to a decision or operation in order to prevent a condition called information overload, this thing can harm the system because of too much information provided. So the user, in this term is the manager must be able to determine the amount of information detail is needed.
18. The Legacy system stores prmarilly information about past information that still valuable, many of legacy data can be converted into new technologies. The data captured can be used to to modern database require old database, so the legacy system is needed in order to upgrade the system.
19. The role of image management incerase as the increase of web site use because a good effective web sites are very visual, images can help users navigate the web site, the management of images became important as the growth of the sum of images. Image s require a great deal of storage space compared to textual and numercal data. A consistent image format may be require so that all aplications in the firm can utilize the images.
20. Knowledge Management is a broad term defined as the proscess of organizing a firm’s information so that it can easilly be captured, stored, proscessed, and used by decision makers.
21. yes, because it implies more than simply a title. The CIO is the manager of information services who contributes a managerial skills to solving problems 5relating not onlyto the information resources but also the other area of the firm’s ooperations. So the background of a CIO can be come from various division as long as the person do :
a) Learn about the business not just the technology
b) Build partnership with business untis and line management
c) Focus on improving business proscess
d) Build credibility by delivering IS services
e) Be open to ideas from outside the information system.
22. Would a degree in business administration help a CIO? Explain
Yes. Someone with a degree in business administration helps CIO in spending time with the business and in business training
23. What are the two basic elements that should be included in a strategic plan for information resources?
• The objectives to be achieved by each category of systems during the time period covered by the plan
• The information resources necessary to meet the objectives.
24. Explain how centralized expertise can also contribute to centralized control.
The centralized expertise strategy calls for a management team at the parent location that is knowledgeable and skilled at penetrating global market
25. Which of the global business strategies would require a multinational development team
Centralized Control and Distributed Expertise Strategy. Because it can achieve global integration and efficiencies yet provide for flexibility at the local level
Chapter 3
1. How does the government, state and federal, engage in electronic commerce?
All of the areas (finance, human resource, information services, manufacturing and marketing interface with the government in one manner or another. The government engages in administration aspect including: tax and renewing the license of the corporation.
2. In terms of dollar impact, is business-to-business or business-to-concumer electronic commerce more important?
In terms of dollar impact, business to business (B2B) is more important. Because B2B takes about 94% of e-commerce in industry.
3. Why should a firm engage in business intelligence as it contemplates electronic commerce?
If you want to engage in electronic commerce with elements in the environment, the first thing you need is an understanding of the elements. This truism provides the case for business intelligence (BI). BI is the activity of gathering information about the elements in the environment which interact with your firm
4. What external database provides information about U.S. and Canadian manufacturers?
Thomas Register Online (WWW.THOMASREGISTER.COM) is an example of a database that provides a great deal of information for free and also offers services for a fee.
5. EDI consists of direct computer to computer transmission among multiple firms of data in a machine readable, structured format. The transmissions enable the data to be transmitted and received without rekeying.
6. The benefits of the interorganizational system
Comparative Efficiency:
The trading partners can produce their goods and services with greater efficiency and provide their goods and services at lower costs to their customer.
• Internal Efficiency: enabling the firm to gather data faster, analyze it faster, and make decisions faster.
• Interorganizatinal Efficiency: enable the firms to offer more products and services, serve more customers, shift certain work to suppliers or customers, and gather environmental data more easily.
Bargaining Power:
The ability of a firm to resolve disagreements with its suppliers and customers to its own advantage.
• Unique Product Features: better service becomes a feature of the firm’s products, making them more appealing than similar product offer by competitors.
• Reduced search-related costs: the firm is a customer of its suppliers the firm can realize the same shopping cost reduction when ordering from its suppliers.
• Increased switching costs: providing customers with such information resources that would have to be replaced of products were purchased from another firm.
Direct IOS benefit:
• Reduce errors
• Reduced cost by eliminating redundant steps, eliminating paper documents, and reducing the manual labor of routing paper documents through the organization.
• Increased operational efficiency by replacing paper documents in each of the flow with electronics.
Indirect IOS benefits:
• Increased ability to compete
• Improved relationships with trading partners
• Improved customer services
7. How can XML challenge EDI?What about DHTML and CORBA?
• XML
The feature of great interest is that XML can provide file formatting structure and a means for describing data within the file of the Web page. Many software vendors maintain a continued interest in XML because XML will allow communications over internet resources instead of the more costly EDI networks.
• DHTML
DHTML adds features such as scripting and active controls so that the content of the displayed Web page can be dynamically generated based upon who is viewing the page, when the page is viewed, previous page viewed by the viewer, and many other attributes.Many Web page users were more interested in personalized format of the displays than in data representations. Cascading style sheets-one of the most popular features of DHTML –allows fonts, colors, indentations,and many other display formatting features that make the Web page enjoyable to view.
• CORBA
Designers of Web pags wished for an object-orinted methodlogy for accessing database records.The Common Object Request Broker Architecture (CORBA) grew as a standard as the software industry embraced object-oriented programming and databases. The objects are important since they can communicate among each other regardless of the programming language or operating system used.The CORBA standards specify an infrastructure that is independent of computer used, software used, operating system used, and browser used.CORBA combined with the ability of DHTML to display results from within powerful database management system using a visually appealing display
8. Internet itself is the global communications network that connects millions of computers. The world wide web is the collection of computers acting as content servers that host documents formatted to allow viewing of text, graphics, and audio as well as allowing linkage to other documents on the web. These servers and the users that access them are connected by internet.
9. Communication with the consumer may be over a slow phone line instead of the high speed communication networks enjoyed by businesses. So, the number of displayed image might be reduced.
10. a. Improved customer service before, during, and after the sale.
b. Improved relationship with suppliers and the financial community.
c. Increased economic return on stockholders and owner investments.
11. Firms use these days database to gather business intelligent because it is faster and less expensive than trying to research a wide array of information sources. Reuters can search and analyze news media for subjects of concern to affirm much more effectively and efficiently than most firms can do for themselves. The value that these commercial databases bring to the firm is their wide knowledge of information sources.
12. Electronic commerce benefit the internal operations of a firm by performing within the boundaries of the firm by the business areas of finance, human resources, information services, manufacturing, marketing and others.
13. Firms can built extranet which enabled them for sharing sensitive computer-based information with other firms securely. Extranet use firewall that allows only authorized user access to the firm’s information.
14. Three examples of digital product are e-book, songs (mp3’s), and anti-virus software
15. Most firms have a storefront because they feel necessary to their business plan. The stores act as show case for products, ranging from desks and wardobe to paper and books. Some products, like chairs and sofas, are more likely to be sold when costumers can physically interact with the product. Meanwhile, virtual sales such building web site for product, are used most frequently when the firm either cannot construct a physical storefront or finds a physical storefront to be economically unjustified.
16. A “virtual mall” is a home page consists of collections of different stores which enables customers to place orders. Customers do not have to visit each stores’ homepage in order to purchase their products. With one single web to type in, they can buy different things from different stores or retailers. Some retailers prefer this kind of option in hopes that a single mall name will be easier to recognize and find than their indivual store name. Examples of virtual mall are Cybertown Mall (www.cybertown.com/shopping.html) or 24Hour-Mall (www.24hour-mall.com).
17. The design of a B2B site should be built from the firm’s point of view, because B2B transactions involve a relatively few people, generally in the information systems groups of the companies affected. The persons involved in B2B transactions are usually highly trained in the use of information systems and familiar with the business processes affected by the transactions.
18. The design of a B2C site should be built from the customer’s point of view, because customers may or may not have expertise with information technology so the site must offer instructions and help. B2C site requires methods that can accomodate customer’s needs, such as quick download times, more instructions for site navigation, shopping cart styles that can be loaded and unloaded before actual purchase, and methods for keeping a profile of the user.
19. About 28-million of American internet users make an online purchase.
20. Purchasers of digital products incur a substantial cost of the transaction in terms of computer cost, online connection fees, storage media, and other items.
1. What is meant by the term multitasking?
Answer: The term multi tasking refers to the fact that more than one user appears to be working on that computer at the same time.
2. What is an information specialist? Give four examples!
Answer: Information specialists are employees who have a full time responsibility for developing and operating information systems.
Examples: System analysts, Programmers, Data base administrators, Network Specialist, and Webmasters.
3. What are the main function of the Central Processing Unit (CPU) and Random Access Memory (RAM)?
Answer: The CPU controls all the other components. RAM acts as the temporary work space for the CPU: the greater the work area, then the more quickly the CPU can accomplish its tasks.
4. What function does a modem provide in communications between computers?
Answer: Modem is a hardware device that modulates the digital signals from a computer (either on or off like a light switch) into an analog signal (a continues wave such as the sound of a voice), and vice versa.
5. What data transmission speeds can you expect for a modem? For direct computer-to-computer communications?
Answer: Modem connected to the telephone running at 56000 bits per second (56 Kbps) or to cable television connection running at speeds as high as 2 million bits per second (2Mbps).
6. Is a computer conceptual system or cycle system or both? Explain?
Answer: Computer is a conceptual system, because it consists of the information resources that are used to represent the cycle system.
7. In what way is a computer an open system?
Answer: When interacting with its environment by means of a cycle resource flows.
8. Does the transaction processing system produce information or data? Explain?
Answer: The transaction processing system produce data, because data consist a fact and figures that are generally unusable due to their large volume and unrefined nature.
9. the user of the transaction located in the environment. That’s mean, the user is a part that give the flow of information after the processing system
10. Periodic report is a report that making constantly in the end of one period
Special report is a report that makes only in special condition for give new information because that have a sudden change
11. The first office automation application is word processing
12. Decision Support system is develop to solve a single problem in a small group but the Management Information System provide to help solve the problem in a large groups with a wide range of problem
13. Yes, a user can be more than one. If the user not only one, they can make a group
14. The three primary data sources for a DSS configuration are:
1. Relational Database
2. Knowledge Database
3. Multidimensional Database.
15. Firms especially attracted to enterprise resource planning system in the late 1990s because of several factor, including the Y2K problem, the difficulty in achieving enterprise-wide system, the flurry of corporate merger activity, and a “follow the leader” competitive strategy. The Y2K (the year 2000) problem was the difficulty faced by computer programs that had stored years in a two-digit format such as storing the year 2000 as 00. When the application subtracted the year 2000 from 1998 it would actually compute 00-98 and give a result of-98 that could cause the application to abort. The ERP software was marketed as being Y2K compliant and that capability assured firms that the information systems being replaced would not suffer errors caused by the date change from 1999 to 2000. The theory that Y2K was a driving force for implementation of ERP software was given credence when the sales growth rates of major ERP vendors slacked off in 1999.
16. Robert N. Anthony coined names for the three primary management levels-top, middle, and lower. Managers at the top of the organizational hierarchy, such as the president and vice-president, are often referred to as being on the strategic planning level, recognizing the impact their decisions have on the entire organization for years to come. Middle-level managers include regional managers, product directors, and division heads. Their level is tactical and has been called the management control level because it is their responsibility to put plans into action and to ensure that goals are met. Lower-level managers include department head, supervisor, and project leaders-person responsible for accomplishing the plans specified by managers on upper levels. This lowest level has been called the operational control level, since it is here that the operations of the firm occur.
17. The concept which explicitly recognizes the importance of information system in management is the management function concept. Because, in this concept, there are five major management functions, which are plan, organize, staffing, control, and direct. These five functions explicitly recognize the importance of information in problem solving.
18. Four stages of problem solving by Herbert A Simon,
a. Intelligence Activity. Searching the environment for conditions calling for a solution
b. Design Activity, Inventing developing, and analyzing possible course of action
c. Choice Activity, Selecting a particular course of action from those available
d. Review Activity, Assessing past choices
19. If present trends continue, there are three features of future computers. They are :
a. low cost
b. small size
c. mobility and connectivity to the rest of the world
CHAPTER 2
1. Because standards is utilized for determining when the performance of the firm is not proceeding as a planned
2. The firms and its environment are connected by flows of physical and conceptual resources.
3. Eight environmental elements:
a. Government
b. Global Community
c. Customer
d. Competitors
e. Stockholders and owners
f. Labor unions
g. Suppliers
h. Financial community
4. Margin is the value of the firm’s products and services less their costs, as perceived by the firm’s customer and margin is the objective of the chain.
A firm achieves competitive advantage by creating a value chain that consist of primary and support activities that contribute to margin
5. Porter’s primary values: inbound logistics, operations, outbound logistics, marketing and sales, and service.
Porter’s support values: firm infrastructure, human resources management, technology development, and procurement.
6. Value Chain
support
activities
Primary activities
7. Value System
8. A firm can achieve strategic advantage from an information system that processes customer sales orders for example, a firm may decide to convert all of its existing data into a database with standard interfaces for possible sharing with business partners and costumers.
Standardized databases accessible via Web browsers would reflect such a strategic shift in corporate position.
9. For example, the purchase of such supplies are routine and the information system notes that the costumer has made purchases totaling $950 during the month and that there is a 5 percent discount of purchase costs over $1000 during any month. This method of accomplishing the strategy of improved customer service via the Web based information system achieves the tactical advantage in several ways. First, the costumer feels the firm’s interest in the form of a 5 percent discount. Second, the information system may suggest which products the customer may wish to purchase. The firm is not only encouraging customer loyalty, it may also be increasing its profit on the sale.
10. The design should remember customers and their preferences through past transactions would reflect an operational advantage.
11. A Multinational Corporation (MNC) is a firm that operates across products, markets, nations, and cultures. It consists of the parent company and a group of subsidiaries. The subsidiaries are geographically dispersed and each one may have its own unique goals, policies, and procedures.
12. Uncertainty is the difference between the amount of information required to perform the task and the amount of information already possessed by the organization.
13. To respond the uncertainty, the MNC executives have to make good use of information technology and good coordination.
14. Information
15.
• Computer Hardware
• Computer Software
• Information Specialist
• Users
• Facilities
• The Database
• Information
16. The Dimension of Information :
• Relevancy : An information has relevancy when it pertains to the problem at hand
• Accuracy : The amount of information that close to the fact
• Timeliness : An information should be available for the problem before crisis situations develop or opportunities are lost
• Completeness : An information should be able to give users that can representate a whole picture of a problem or a solution
17.
a) Ideally, all information should be accurate , but sometimes feature that contribute to the system accuracy add to the cost. For some reason we are satisfied with the level of accuracy of economic forecast that don’t give us 100% level of accuracy.
b) No, the information proscessor should able to give manager the amount of information that really sufficient to a decision or operation in order to prevent a condition called information overload, this thing can harm the system because of too much information provided. So the user, in this term is the manager must be able to determine the amount of information detail is needed.
18. The Legacy system stores prmarilly information about past information that still valuable, many of legacy data can be converted into new technologies. The data captured can be used to to modern database require old database, so the legacy system is needed in order to upgrade the system.
19. The role of image management incerase as the increase of web site use because a good effective web sites are very visual, images can help users navigate the web site, the management of images became important as the growth of the sum of images. Image s require a great deal of storage space compared to textual and numercal data. A consistent image format may be require so that all aplications in the firm can utilize the images.
20. Knowledge Management is a broad term defined as the proscess of organizing a firm’s information so that it can easilly be captured, stored, proscessed, and used by decision makers.
21. yes, because it implies more than simply a title. The CIO is the manager of information services who contributes a managerial skills to solving problems 5relating not onlyto the information resources but also the other area of the firm’s ooperations. So the background of a CIO can be come from various division as long as the person do :
a) Learn about the business not just the technology
b) Build partnership with business untis and line management
c) Focus on improving business proscess
d) Build credibility by delivering IS services
e) Be open to ideas from outside the information system.
22. Would a degree in business administration help a CIO? Explain
Yes. Someone with a degree in business administration helps CIO in spending time with the business and in business training
23. What are the two basic elements that should be included in a strategic plan for information resources?
• The objectives to be achieved by each category of systems during the time period covered by the plan
• The information resources necessary to meet the objectives.
24. Explain how centralized expertise can also contribute to centralized control.
The centralized expertise strategy calls for a management team at the parent location that is knowledgeable and skilled at penetrating global market
25. Which of the global business strategies would require a multinational development team
Centralized Control and Distributed Expertise Strategy. Because it can achieve global integration and efficiencies yet provide for flexibility at the local level
Chapter 3
1. How does the government, state and federal, engage in electronic commerce?
All of the areas (finance, human resource, information services, manufacturing and marketing interface with the government in one manner or another. The government engages in administration aspect including: tax and renewing the license of the corporation.
2. In terms of dollar impact, is business-to-business or business-to-concumer electronic commerce more important?
In terms of dollar impact, business to business (B2B) is more important. Because B2B takes about 94% of e-commerce in industry.
3. Why should a firm engage in business intelligence as it contemplates electronic commerce?
If you want to engage in electronic commerce with elements in the environment, the first thing you need is an understanding of the elements. This truism provides the case for business intelligence (BI). BI is the activity of gathering information about the elements in the environment which interact with your firm
4. What external database provides information about U.S. and Canadian manufacturers?
Thomas Register Online (WWW.THOMASREGISTER.COM) is an example of a database that provides a great deal of information for free and also offers services for a fee.
5. EDI consists of direct computer to computer transmission among multiple firms of data in a machine readable, structured format. The transmissions enable the data to be transmitted and received without rekeying.
6. The benefits of the interorganizational system
Comparative Efficiency:
The trading partners can produce their goods and services with greater efficiency and provide their goods and services at lower costs to their customer.
• Internal Efficiency: enabling the firm to gather data faster, analyze it faster, and make decisions faster.
• Interorganizatinal Efficiency: enable the firms to offer more products and services, serve more customers, shift certain work to suppliers or customers, and gather environmental data more easily.
Bargaining Power:
The ability of a firm to resolve disagreements with its suppliers and customers to its own advantage.
• Unique Product Features: better service becomes a feature of the firm’s products, making them more appealing than similar product offer by competitors.
• Reduced search-related costs: the firm is a customer of its suppliers the firm can realize the same shopping cost reduction when ordering from its suppliers.
• Increased switching costs: providing customers with such information resources that would have to be replaced of products were purchased from another firm.
Direct IOS benefit:
• Reduce errors
• Reduced cost by eliminating redundant steps, eliminating paper documents, and reducing the manual labor of routing paper documents through the organization.
• Increased operational efficiency by replacing paper documents in each of the flow with electronics.
Indirect IOS benefits:
• Increased ability to compete
• Improved relationships with trading partners
• Improved customer services
7. How can XML challenge EDI?What about DHTML and CORBA?
• XML
The feature of great interest is that XML can provide file formatting structure and a means for describing data within the file of the Web page. Many software vendors maintain a continued interest in XML because XML will allow communications over internet resources instead of the more costly EDI networks.
• DHTML
DHTML adds features such as scripting and active controls so that the content of the displayed Web page can be dynamically generated based upon who is viewing the page, when the page is viewed, previous page viewed by the viewer, and many other attributes.Many Web page users were more interested in personalized format of the displays than in data representations. Cascading style sheets-one of the most popular features of DHTML –allows fonts, colors, indentations,and many other display formatting features that make the Web page enjoyable to view.
• CORBA
Designers of Web pags wished for an object-orinted methodlogy for accessing database records.The Common Object Request Broker Architecture (CORBA) grew as a standard as the software industry embraced object-oriented programming and databases. The objects are important since they can communicate among each other regardless of the programming language or operating system used.The CORBA standards specify an infrastructure that is independent of computer used, software used, operating system used, and browser used.CORBA combined with the ability of DHTML to display results from within powerful database management system using a visually appealing display
8. Internet itself is the global communications network that connects millions of computers. The world wide web is the collection of computers acting as content servers that host documents formatted to allow viewing of text, graphics, and audio as well as allowing linkage to other documents on the web. These servers and the users that access them are connected by internet.
9. Communication with the consumer may be over a slow phone line instead of the high speed communication networks enjoyed by businesses. So, the number of displayed image might be reduced.
10. a. Improved customer service before, during, and after the sale.
b. Improved relationship with suppliers and the financial community.
c. Increased economic return on stockholders and owner investments.
11. Firms use these days database to gather business intelligent because it is faster and less expensive than trying to research a wide array of information sources. Reuters can search and analyze news media for subjects of concern to affirm much more effectively and efficiently than most firms can do for themselves. The value that these commercial databases bring to the firm is their wide knowledge of information sources.
12. Electronic commerce benefit the internal operations of a firm by performing within the boundaries of the firm by the business areas of finance, human resources, information services, manufacturing, marketing and others.
13. Firms can built extranet which enabled them for sharing sensitive computer-based information with other firms securely. Extranet use firewall that allows only authorized user access to the firm’s information.
14. Three examples of digital product are e-book, songs (mp3’s), and anti-virus software
15. Most firms have a storefront because they feel necessary to their business plan. The stores act as show case for products, ranging from desks and wardobe to paper and books. Some products, like chairs and sofas, are more likely to be sold when costumers can physically interact with the product. Meanwhile, virtual sales such building web site for product, are used most frequently when the firm either cannot construct a physical storefront or finds a physical storefront to be economically unjustified.
16. A “virtual mall” is a home page consists of collections of different stores which enables customers to place orders. Customers do not have to visit each stores’ homepage in order to purchase their products. With one single web to type in, they can buy different things from different stores or retailers. Some retailers prefer this kind of option in hopes that a single mall name will be easier to recognize and find than their indivual store name. Examples of virtual mall are Cybertown Mall (www.cybertown.com/shopping.html) or 24Hour-Mall (www.24hour-mall.com).
17. The design of a B2B site should be built from the firm’s point of view, because B2B transactions involve a relatively few people, generally in the information systems groups of the companies affected. The persons involved in B2B transactions are usually highly trained in the use of information systems and familiar with the business processes affected by the transactions.
18. The design of a B2C site should be built from the customer’s point of view, because customers may or may not have expertise with information technology so the site must offer instructions and help. B2C site requires methods that can accomodate customer’s needs, such as quick download times, more instructions for site navigation, shopping cart styles that can be loaded and unloaded before actual purchase, and methods for keeping a profile of the user.
19. About 28-million of American internet users make an online purchase.
20. Purchasers of digital products incur a substantial cost of the transaction in terms of computer cost, online connection fees, storage media, and other items.
Minggu, 28 September 2008
Sistem Analis
Sistem analis adalah orang yang menganalisis sistem dengan mempelajari masalah-masalah yang timbul dan menentukan kebutuhan-kebutuhan pemakai serta mengidentifikasikan pemecahan yang beralasan (lebih memahami aspek-aspek bisnis dan teknologi komputer)
Sistem analis :
a. Tanggungjawab analis sistem tidak hanya pada pembuatan program komputer saja, tetapi pada sistem secara keseluruhan.
b. Pengetahuan analis sistem harus luas, tidak hanya pada teknologi komputer, tetapi juga pada bidang aplikasi yang ditanganinya.
c. Pekerjaan analis sistem dalam pembuatan program terbatas pada pemecahan masalah secara garis besar. d. Pekerjaan analis sistem melibatkan hubungan banyak orang, tidak terbatas pada sesama analis sistem,programer tetapi juga pemakai sistem dan manajer.
Penerapan sistem analis
DHI adalah perusahaan yang menerima dan memproses informasi dari kantor susu yang mencakup produksi 90% dari Negara. Comprehensive structure dari DHI memberikan petani multi-disiplin informasi untuk up-dated management analysis dan pengambilan keputusan membuat pencapaian skala dunia. Sehingga sapi Israel adalah susu tertinggi produksi nasional di dunia dalam volume susu dan kualitasnya.
Salah satu program DHI adalah NOA singkatan dari “Managing the National Dairy Herd”. NOA didesain untuk memberikan manager nasional updated information tentang semua aspek kegiatan sehari-hari mengenai dairy farming. Noa didesain sehingga termasuk beef cattle variables dan beef cattle farmers. Noa membuat konsep optimasi performa setiap sapi sebagai basis manajemen sehari-hari
Sistem analis :
a. Tanggungjawab analis sistem tidak hanya pada pembuatan program komputer saja, tetapi pada sistem secara keseluruhan.
b. Pengetahuan analis sistem harus luas, tidak hanya pada teknologi komputer, tetapi juga pada bidang aplikasi yang ditanganinya.
c. Pekerjaan analis sistem dalam pembuatan program terbatas pada pemecahan masalah secara garis besar. d. Pekerjaan analis sistem melibatkan hubungan banyak orang, tidak terbatas pada sesama analis sistem,programer tetapi juga pemakai sistem dan manajer.
Penerapan sistem analis
DHI adalah perusahaan yang menerima dan memproses informasi dari kantor susu yang mencakup produksi 90% dari Negara. Comprehensive structure dari DHI memberikan petani multi-disiplin informasi untuk up-dated management analysis dan pengambilan keputusan membuat pencapaian skala dunia. Sehingga sapi Israel adalah susu tertinggi produksi nasional di dunia dalam volume susu dan kualitasnya.
Salah satu program DHI adalah NOA singkatan dari “Managing the National Dairy Herd”. NOA didesain untuk memberikan manager nasional updated information tentang semua aspek kegiatan sehari-hari mengenai dairy farming. Noa didesain sehingga termasuk beef cattle variables dan beef cattle farmers. Noa membuat konsep optimasi performa setiap sapi sebagai basis manajemen sehari-hari
Senin, 22 September 2008
Electronic commerce on Loreal
Perusahaan menghabiskan enam bulan mempelajari feature kunci dan fungsi dari cutting-edge sites dalam retailing dan dalam industri lain seperti otomotif. Perusahaan yang membawa 1100 SUVonline, membuat desain baru arsitektur situs berdasarkan masukan dari top sales associates yang menjual cosmetics
Hasilnya adalah Lancome-USA.com yang menyangkut top of the page dan left hand side dari page layout yang memungkinkan pengunjung untuk berbelanja berdasarkan kategori dan topik dan warna. Situs baru lain, Quick Shop, memberikan customers kemampuan menggunakan mouse lewat produk dan melihat kotak yang merepresentasikan informasi quantity, item dan price, memberikan item kepada wish list atau menyelesaikan transaksi. Pada setiap page pengunjung dapat melihar item terbaru.
Tujuan utama adalah menghilangkan kebutuhan customer secara konstan menggunakan tombol kembali untuk menemukan halaman awal. Meredesain feature baru rich media aplikasi dan navigasi yang mebuat customer lebih mudah untuk membandingkan dan menemukan produk.
Feature baru pada Lancome-USA.com memungkinkan customer untuk mengetikkan nama cosmetic, memilih proper shade atau scent, dan melihat nasehat dari produk baru yang sama.
Lancome-USA.com juga memberikan feature extensive content dan rich tools yang memperbolehkan customer untuk personalize cosmetics mereka dan group bersamaan products sama seperti purifying cleanser packaged dengan makeup remover.
L’Oréal akan mempromosikan web site baru dalam seri upcoming segmented e-mail campaigns.
Hasilnya adalah Lancome-USA.com yang menyangkut top of the page dan left hand side dari page layout yang memungkinkan pengunjung untuk berbelanja berdasarkan kategori dan topik dan warna. Situs baru lain, Quick Shop, memberikan customers kemampuan menggunakan mouse lewat produk dan melihat kotak yang merepresentasikan informasi quantity, item dan price, memberikan item kepada wish list atau menyelesaikan transaksi. Pada setiap page pengunjung dapat melihar item terbaru.
Tujuan utama adalah menghilangkan kebutuhan customer secara konstan menggunakan tombol kembali untuk menemukan halaman awal. Meredesain feature baru rich media aplikasi dan navigasi yang mebuat customer lebih mudah untuk membandingkan dan menemukan produk.
Feature baru pada Lancome-USA.com memungkinkan customer untuk mengetikkan nama cosmetic, memilih proper shade atau scent, dan melihat nasehat dari produk baru yang sama.
Lancome-USA.com juga memberikan feature extensive content dan rich tools yang memperbolehkan customer untuk personalize cosmetics mereka dan group bersamaan products sama seperti purifying cleanser packaged dengan makeup remover.
L’Oréal akan mempromosikan web site baru dalam seri upcoming segmented e-mail campaigns.
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